Why Sales Teams With Better Culture Will Do Better In Covid-19 Times

Sales leaders who are people-focused and have built the right culture in their teams are most likely to adapt and succeed in Covid-19 times.

The past is an excellent predictor of the future — until it isn’t. History repeats, but it also progresses. Things change, and then we have to throw our old assumptions out. We are seeing that today. Even beyond what we experienced in 2001 and 2008 recessions, the impact of which vitalized the global economy and redrew financial markets, disruptive events today are reshaping every single aspect of how we do business. From rapidly changing customer needs and priorities to engagement models that have been completely upended, nearly every aspect of business is being impacted by the pandemic and its economic fallout.

While this crisis is unique in having both an incredibly personal and yet ubiquitously global impact, perhaps one of the most important factors distinguishing it from other similar events in the recent timeline is the vast potential for transformation at scale now at hand.

We are on the lightning track to digitization. McKinsey estimates that in just eight weeks we catapulted five years forward in consumer and business digital adoption.